In 1995, girl world changed forever when we were introduced to three strong-willed, perfectly
dressed Beverly Hills babes named Cher, Tai, and Dionne. Amy Heckerling, the mastermind behind
the cultural phenomenon, said it best through her leading lady Cher Horowitz, “So okay, I don’t
want to be a traitor to my generation and all but I don’t get how guys dress today. I mean, come
on, it looks like they just fell out of bed and put on some baggy pants and take their greasy hair -
ew - and cover it up with a backwards cap and like, we’re expected to swoon?” AS IF! Everything
about the “Clueless” world captured a generation of girls who wanted it all, and who were going
to look great getting it. Amy Heckerling created a bold new take on the modern girl amidst the
sea of grunge that filled the 90’s. Wildfox’s Spring 2013 collection pays tribute to Heckerling,
capturing the spirit of “Clueless” and their iconic leading ladies. We’re the Kids In America!

The collection tells the story of the girly dreamer in all of us. Wildfox strives to make girls feel good in
what they are wearing, for nights you will remember forever and the days you wish would never
end. Designer Kimberly Gordon describes, “I have always wanted to express something creatively
that is more than just fashion, it’s a feeling, a lifestyle, it’s about being a girl. It’s capturing a
moment. I think I felt it first when I was about 12 around when Clueless came out and I was so in
love with the characters, I didn’t just love the clothes, I loved the girls who wore the clothes – which
made me want to wear them even more.”

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

Photos by Mark Hunter

Photo edit by Kimberley Gordon

Make up by Carlene K

Hair by  Anna Lee Fiorino and Tyron Dupre

NAIL SWAG nails by Natalie Nichole

 Styling by  Kimberley Gordon, Meredith Leyerzaph & Emily Siegs

Executive Producer  Jimmy Sommers


Starring 

Olivia Greenfield 
Fatima Siad
Tanya Katysheva

thelittleprincessxx:

Let’s play pretend

(via thiscityishaunted)

(Source: sn00zy, via rowanfoster)